7 comments


  • Thank you for this intriging insight into the bowels of the art marketing scene. I teach high school art and so many times students ask me ” why is this artist famous”? After explaining the elements and principles found (or in many cases NOT found) I am left dumbfounded and at loss of any credible explanation. Your additions to Hughes’ says it all.

    August 09, 2014
    • Jerry Fresia

      Sounds like your students are insightful. JF

      August 13, 2014
  • Paula

    Wonderful article, thank you. Although I am also a reader of some of Robert Hughes (being a retired art teacher), I have never seen this film. Too many art galleries and museums today also exhibit a lot of contemporary work that has a huge wow factor in order to sell tickets. However sometimes it may be a positive thing if it gets the average joe into a gallery to experience art.

    August 09, 2014
    • Jerry Fresia

      Hi Paula, The film is on YouTube; do check it out. I think the average Joe and Mary out there love looking at art but because galleries are intentionally intimidating (a strategy to exclude and appear exclusive – not my belief, rather it is their stated objective), most people, I believe, would be made to feel dumb or stupid were they to visit many contemporary museums – especially today. I think it is up to us artists to align with the public and challenge what goes on in museums, especially those that get public subsidies and tax breaks. Thank you for your comment – much appreciated. Jerry

      August 13, 2014
  • I just LOVED this piece, Jerry! So absolutely true. My applause will echo long and hard …

    August 10, 2014
    • Jerry Fresia

      Hi Maria, How’s it going? Thanks for your comment…and the applause! Jerry

      August 13, 2014
  • Pam

    Hello, Thank you for this article. I did not know of Robert Hughes until I read your blog. I finally watched his docu on
    you tube and loved it! So interesting! I learned a lot! Thank you again!

    November 21, 2014

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