14 comments


  • Love the image of you setting up an installation! I once had a gallery return info more than a year later; why didn’t they bin it?

    January 28, 2015
    • Jerry Fresia

      Hi Marion, Thanks for taking the time to comment. When I exhibited outdoors in SF with a group, it was great meeting lots of people and collecting their info. So even on days when we didn’t sell, we were expanding our mailing list. The few times that I have been in galleries, I would not be given the info of “my audience.” Yes, there are wonderful gallery owners but it doesn’t matter; the logic of the enterprise pits my interests against theirs in some ways. J

      May 21, 2015
  • Loved this article, Jerry! I ran my own small gallery for about 10 years way back in the 90s in Johannesburg, showing other people’s work. In fact, I tried to promote the unknowns – it worked well but would never have become rich through it! I was not ‘snooty’ enough about who I showed …

    I’d love to see your gallery in gorgeous Bellagio – perhaps one of these days.

    February 01, 2015
    • Jerry Fresia

      Hi Maria, Yes we have a gallery in Bellagio, but I’m the only artist in it. It is a way for me to remain independent. Plus it is very small – too small, in fact. While I often think of what it would be like to have a gallery with other artists that I like, I’m not sure I would be comfortable with that unless everyone lived in the same town and the operation of the gallery could be co-operative/democratic. To have a gallery where I, as the gallerist, made all the decisions and if I were to run it as a profit motivated enterprise, then their would be pressures to manipulate artists to my own advantage. It’s simply the logic of private enterprise. Besides, what I enjoy doing is trying to turn on other people to their own creativity – just as I was turned on by my teacher. A gallery would fit into that, but it has to be thought out carefully; otherwise, it becomes somewhat sterile, I think, regardless of how “successful” it might be. J

      May 21, 2015
  • Love this article! I often wonder what the behind the scenes story is for artists and galleries. A local artist who joined my plein air group, often comes to our locations, and just hovers…never quite painting with us. Turns out he is represented by a prestigious NY gallery and he only paints with the “Elite” painters (under gallery orders)…but he is sure missing the fun!

    February 01, 2015
    • Jerry Fresia

      Hi Jeanne, thanks for your writing. Besides missing “the fun,” he is probably short changing his own freedom. But I may be too quick to judge, not knowing the circumstances. J

      May 21, 2015
  • Michelle

    Brilliant writing Jerry! For me it explains the human struggle in clear perspective. The two choices we all have…..to expand and experience our true selves without the influence of mainstream society or to ‘sell out’ for the commercial experience in leu of ‘the money’. I’ve often wondered if either represented a higher value over the other. It has been a constant battle in my life when making decisions. On the one hand, the ‘true’ non commercial path enriches us with internal wealth experiences while the more commercial path enriches us with external experiences. The purpose of it all is to truly find oneself and flawlessly express it ..not so easily done as we all know. I’ve come to realize that money is inconsequential in the process of discovering oneself, we just don’t know it. It is a burdon we must overcome. I would surmise with certainty it will be the internal growth experiences we take with us when we die….not the money generated ones

    February 01, 2015
    • Jerry Fresia

      Thanks Michelle; well, there is a constant need to be aware of where commercial interests impact or limit our expressions of who we are. I notice a lot of people saying that “money” seems to be the big evil; I would prefer to say that it is the “profit motive.” By making that slight step, I think we are in a better position to reform our own institutions for the better. J

      May 21, 2015
  • Interesting blog, Jerry. I’m with you on galleries.
    Your gallery in Bellagio is terrific.
    Thanks for keeping me on your list.
    Joe

    February 01, 2015
    • Jerry Fresia

      Hi Joe. Thanks. J

      May 21, 2015
  • Jerry, I’m still not sure whether you just finished reading a book about Cezanne, or writing one.

    In any case, terrific article, and totally interesting to read about your gallery experiences. Proof positive that you need to stick to your own resolutions, and not get seduced by “…I have a friend with a gallery…”

    As you know, I love your work, and I continue to try to ‘paint like an impressionist.’ Best, fran zak

    February 01, 2015
    • Jerry Fresia

      Thanks Fran, please stay in touch. No, I’m not writing a book on Cézanne – just reading a few. He was such the “odd ball” and marched to his own drummer that I find him fascinating. J

      May 21, 2015
  • I am so impressed with your printed honest opinions.
    I’ve been painting for 20 years now, had a strike-it-rich time 12 years ago and probably will sell my own work on-line within the year. (I’m not really too good with computers)

    I so like seeing you work on the DVD I bought. It touched my spirit and brought me to tears.

    I will try to get library copy of the Cezanne book you featured.

    February 04, 2015
    • Jerry Fresia

      Hi Elizabeth, Thanks a bunch!! JF

      May 16, 2015

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